Strange Commercial

I just saw a commercial for the US Army reserve. The kid was talking to his dad, saying he was going to enlist, and the dad was like, "I don't know", but the kid convinces him with some argument like, "I'm going to be a part of something special," or something along those lines. Anyway, it was very moving. After that, the commercial voice guy says something like, "call today to see about strengthening your community and your country by joining the US Army Reserve." They give some other info about it, and then it says, "also, you'll receive a free sports watch." A sports watch?! I can just hear potential callers, "I'm thinking about committing to joining the armed forces, and I don't really know if I want to spend my life in this way, I'm really having doubts about it, but when you decided to throw in that watch, mmmm boy! I jumped all over this. I mean, sports watches are worth AT LEAST $10, that's a great deal." I don't know if I want the people who are dumb enough to take that offer defending our country...